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☆ Welcome to the Masters, a staple of the billionaire's social calendar
▼ + stars: | 2024-04-11 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're doing a deep dive into the golf tournament at one of the most exclusive clubs in the world . Mike Ehrmann/Getty ImagesHarvard University alumni, Goldman Sachs partners, Birkin bag owners — those exclusive groups are nothing compared to an Augusta National Golf Course membership. The Masters Tournament, the first of four men's major golf tournaments, kicks off today , write Business Insider's Madeline Berg and Taylor Rains. Since it's almost impossible to check out Augusta National otherwise, the Masters has become a staple of the billionaire's social calendar. Augusta National runs a lottery system for them.

Persons: —, Mike Ehrmann, Goldman Sachs, Birkin, Madeline Berg, Taylor, it's, Cork Gaines, aren't, Joe Ciolli, didn't, Chelsea Jia Feng, Bill Smead, Brad Porter, Elon Musk's, Y, Paul Graham, Alyssa Powell, Larry Ellison, David Ellison, Larry Ellison's, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Getty Images Harvard University, Augusta, Waste, bros, Augusta National, Renaissance Technologies, Sigma, Robotics, Amazon Robotics, xAI, Paramount, Oracle, Google, JPMorgan, SpaceX Locations: Augusta, swag, Chelsea, D.E, Shaw's Valence, New York, London

☆ Generative AI is allowing golf fans to get closer to the Masters Tournament than ever before. Here's how.
▼ + stars: | 2024-04-10 | by ( Sponsor Post | ) www.businessinsider.com time to read: +4 min

That's because Augusta National, undeniably beautiful and impeccably maintained, is deceivingly difficult, with subtle defenses not always obvious to the casual observer. To get fans closer to the Masters than ever before, IBM worked with the Masters digital team to infuse generative AI into the 2024 Masters app. First, these models need to be fueled by an organization's trusted data. In tech industry circles, there's a tendency to count parameters or tokens to quantify the power of an AI model. We can manage the lifecycle of their AI models, from curating their trusted data, to training open-source foundation models, and managing and monitoring the results.

Persons: Noah Syken, impeccably, we've Organizations: Sports, Entertainment Partnerships, IBM, Augusta, Augusta National, National, Masters, Augusta National Golf Club, Insider Studios

☆ Brian Harman powers to 2023 Open Championship victory, clinching first career major
▼ + stars: | 2023-07-23 | by ( Jack Bantock | ) edition.cnn.com time to read: +19 min

CNN —Brian Harman won the 151st Open Championship on Sunday, sealing the first major of his career in dominant fashion. When Faldo birdied at the subsequent hole, Hoch's hopes of a first major win similarly went up in the air. David Cannon/Getty Images Europe/Getty Images Lorena Ochoa, US Women's Open (2005) Ochoa secured a top-four finish at the 2005 US Women's Open. Not when you led at the final hole. A par at the final hole would have been enough to put the American into the playoff, but an agonizing missed putt [pictured] epitomized her painful afternoon in San Francisco.

Persons: Brian Harman, Australia’s Jason Day, Austria’s Sepp Straka, Tom Kim, Jon Rahm, Harman, “ I’m, ” Harman, Osullivan, Brooks Koepka, Wyndham Clark, Rahm, Kim, Rory’s, Argentina’s Emiliano Grillo, ” McIlroy, “, ”, Luke Walker, Greg Norman, France’s Jean van de Velde, –, McIlroy, Andrew Redington, Sam Snead, Snead, Lew Worsham, Louis, Arnold Palmer, Palmer, Billy Casper, Casper, Ed Sneed, Sneed, Fuzzy Zoeller, Tom Watson, Watson, Scott Hoch, Hoch, Nick Faldo, skyward, Faldo birdied, Hoch's, Mark Calcavecchia, Calcavecchia, Colin Montgomerie, Germany's Bernhard Langer, Norman, Faldo, David Cannon, Jean Van De Velde, Van De, Van De Velde, Frenchman, Barry Burn, Paul Lawrie, Lorena Ochoa, Ochoa, Birdie Kim, Harry, Phil Mickelson, Mickelson, Lefty, Geoff Ogilvy, Ezra Shaw, Stewart Cink, Warren Little, Dustin Johnson, Johnson, Graeme McDowell, Donald Miralle, Jason Dufner, Dufner, Keegan Bradley, Bradley, Adam Scott, Ernie Els, Scott, Jordan, Buddy, Jordan Spieth, Danny Willett, Spieth, Jim Watson, Lexi Thompson, Yuka Saso, Thompson, Sean M, Mito Pereira, Pereira, Justin Thomas, Will Zalatoris, Christian Petersen, Van de Velde, Stuart Franklin, Ghostbuster Harman, Tommy Fleetwood, Read, Brian Harman shrugs, unflappable Organizations: CNN, 151st, PGA, Reuters, Northern, Royal Liverpool, PGA Championship, North, Louis Post, Bettmann, Augusta, Augusta National, Getty, Ryder, American, Scottish, Team Europe, . Augusta National, Barry Burn . Pictures, South Korean, Chevron, Royal Lytham, Nasa, Mito, Southern Hills Country Club, eventual Locations: Royal Liverpool, South, Georgia, Carnoustie, Augusta, North America, San Francisco, Kiawah, Europe, Jean Van De Velde , British, Scotland, Mexican, British, Turnberry, Atlanta, American, New York, St, Annes, squander, Tulsa, Liverpool, Harman’s

☆ The Masters were caddied by only Black men for nearly 50 years
▼ + stars: | 2023-04-05 | by ( Jack Bantock | ) edition.cnn.com time to read: +14 min

Located just three miles from The Masters venue, the historically Black district lay adjacent to Augusta Country Club. Eventually, many would hop across Rae’s Creek to begin work at Augusta National. A “good bag” at Augusta National would pay up to $5, Maben said, offering $20 for a particularly lucrative day’s labor. The 1983 Masters saw the first White caddies walk the greens at the major, with just 19 Black caddies on the bag, Clayton said. This year, the Lucy Craft Laney Museum will put the legacy of Augusta’s Black caddies – quite literally – center stage.

Persons: Jack Nicklaus, Arnold Palmer, Willie Peterson caddied Nicklaus ’, Nathaniel “, ” Avery, Peterson –, –, Augusta, Nicklaus, Peterson, Augusta caddies, Leon Maben, Lucy, Lucy Craft Laney, Ward Clayton, “, ” Palmer, ” Clayton, …, Maben, Jerry ” Beard, caddie, Fuzzy Zoeller, John P, caddying, Willie “ Pappy ” Stokes, Stokes, Henry Picard, Ben Hogan, Hogan, Beard, Zoeller, Augusta “, Clayton, ” Maben, ” Beard, Heinz Kluetmeier, Tommy “, ” Bennett, Woods, scalding, John H, Stovepipe ” Gordon, Frank “, ” Stokes, Matthew “ Shorty Mac ” Palmer, Avery’s, Gordon, Gene Sarazen, Sarazen, Willie “, Perteet, Dwight D, Eisenhower, ”, ’, ‘, We’re, caddies, Jim Crow, Ron Townsend, Lee Elder, Elder, Andy Lyons, Townsend, ” Carl Jackson, Ben Crenshaw, Jackson, Crenshaw, “ Gentle Ben ”, Watson, Jamie Squire, Harvey Penick, ” Jackson, you’re, Andrew Redington, Avery, Palmer, Augusta caddies – Stokes, It’s Organizations: CNN, Augusta National, Bettmann, Getty, Augusta Country, Lucy Craft, Lucy Craft Laney Museum of, . Augusta National, ”, Augusta, ESPN, National, PGA, Augusta Country Club Locations: Georgia, Cedar Grove, Sand, Black, Augusta, caddies, Clayton, America, ”, Perteet

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